Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, is giving international momentum to its festivities as borders finally reopen on April 1.
In partnership with the Iranian Embassy for the first time, “Eid In Harmony” is an international and cross-cultural showcase that celebrates the heritage, culture and traditions of Malaysia and Iran.
After celebrating the Persian New Year from April 2 to 7 with authentic Iranian products and interactive activities at Center Court, the KL Pavilion transformed into a spectacular celebration of Hari Raya, showcasing both Malaysian culture and Iran through festive decor, gifts, activities, and shopping experiences until May 16.
The KL Pavilion has also partnered with Malaysia’s Ministry of Tourism, Arts and Culture, Kraftangan Malaysia and Dewan Bandaraya Kuala Lumpur (DBKL) to showcase Malaysia’s stunning crafts, arts and culture, to promote local Malaysian crafts at the “Eid In Harmony” market. .
Dato’ Joyce Yap, General Manager of Retail, Pavilion KL, said, “With Malaysia’s borders now open to international visitors, we expect to see a major multiplier effect across several tourism-related sectors. Flights will resume, hotel room occupancy will increase and, as Malaysia’s premier shopping destination, we are confident that our foot traffic will increase significantly. The KL Pavilion marks this long-awaited moment to present yet another magnificent festive campaign to our visitors.
HE Ali Asghar Mohammadi, Ambassador of the Islamic Republic of Iran to Malaysia, said: “Iran and Malaysia share the same Islamic values and Asian traditions that uphold respect for family and society. Cultural discourse is about gaining a good perception of others through better understanding and respect for others.
“I believe that through active and meaningful cultural diplomacy using the exchange of ideas, values and traditions and of course through the performing arts, live music, film screening, crafts, food and tourism, we would be able to get to know each other better and entertain the beauty and diversity of other cultures.I am also very happy and grateful that two governments and private entities are supporting the enhancement of our cultural programs and intellectual engagements.
Here’s what you can expect from the KL Pavilion showcase:
For a unique shopping experience at Center Court, shoppers can purchase Raya gifts and souvenirs from a variety of Malaysian and Iranian handicrafts on sale.
There are also plenty of immersive activities such as Malaysia’s first live Persian rug weaving demonstrations, copper enameling workshops, and music and dance performances from both cultures for shoppers.
Festive treats and shopping at Pavilion Kuala Lumpur
Along with checking out the decorations, there are plenty of treats and festive purchases waiting for you at the KL Pavilion this festive season. Shop your stylish Raya outfit at Variante, pair it with a gorgeous Arzu or duck scarf, and find your signature Arabian Oud scent. For exciting entertainment, catch the latest blockbusters at Dadi Cinema, then end your day with a delicious Middle Eastern Iftar at Al Halabi Gourmet Restaurant and visit Pavilion KL’s new café, The Coffee Academïcs, for coffee and dessert.
You will also be rewarded when you shop this Raya. With a minimum spend of RM150 (or RM100 with credit or Maybank debit cards), shoppers will receive exclusive Raya packages inspired by Iranian and Malay architectural motifs. Free RM20 dining vouchers are also available with a minimum spend of RM200, and with a minimum spend of RM300 shoppers will receive a toiletry bag and gift box. With Maybank as Pavilion KL’s official banking partner for 2022, cardholders will receive a free Corelle Livingware four-piece set with RM1,000 spent on a single receipt and a Vision pan with RM2,000 spent.
All images of the Kuala Lumpur pavilion